Apr 26, 2022
In General Discussions
It can take months or years for a marketing team to build a company's presence, reputation, and credibility online. That's exactly why employee advocacy is so powerful. Every post that an employee publishes on social media reaches hundreds of new connections, but the marketing team doesn't get the exposure on its own. Help employees become sort leaders within the community by sharing insightful and educational content. Opportunities to attract so many fresh audiences are Cork Gents Bicycle shop unmatched and, of course, can be very helpful or harmful to your brand. It is the responsibility of corporate leadership to create the culture, environment and projects that employees want to post favorably. Aside from a positive culture, companies looking to join the trend of employee advocacy need to provide a team-wide support system. This may require developing social media policies so that people who are not officially selling, marketing, or publicizing can communicate effectively and comfortably . Companies can also consider offering training courses to provide guidelines and best practices for posting on social media. Five features that employee advocacy tools should have Beyond brand awareness, employee advocacy can drive content marketing, social selling, recruitment, and customer engagement initiatives. Here at Octopost, we recognize the growing need for simple, data-driven employee advocacy solutions among B2B marketers. That's why we created a social advocacy board , a product that allows marketers to track results by sharing company posts with a single click . With the launch of the Social Advocacy Board, Oktopost is currently the most comprehensive social media platform, enabling marketers to publish, measure, engage, listen, and now amplify through their employees. The following is an overview of the five key features that the Employee Advocacy Platform should have, with a focus on designing and interfaceting how the Oktopost Social Advocacy Board can achieve each. 1. Easy sharing: One-click posting You don't have to click more than once to turn an employee into a social supporter. Employees are busy trying to get their job done, and there's no reason why it takes more than a few seconds to share a company post on your profile. The point of employee advocacy is to make it as easy as possible for employees to spread the word. The easier it is to share, the more likely your employees are to participate in advocacy initiatives. Whichever tool you choose, you need to give your employees the freedom to connect multiple social profiles based on what the company is doing . For example, Oktopost allows employees to connect to their Twitter, Facebook, and LinkedIn profiles. Once these are connected, employees can scroll through the latest social posts from companies on these networks and share them in their social profiles with a single click. The Social Advocacy Board also allows employees to share their posts in real time, or edit the messages that accompany them and schedule them for the next hour.