The word GIF is an acronym that means Clipping Path Service Graphics Interchange Format, or in Spanish, Graphics Interchange Format. This image format was created in 1987 by Steve Wilhite at Compuserve, an American communications company.
Although they have existed for 30 years, it is Clipping Path Service in this decade that GIFs have become a worldwide trend. So much so that in 2012 the term "GIF" became the word of the year according to the Oxford dictionary. Today, these animated images abound in social networks, chats, emails, articles, advertising campaigns and the media.
This trend shows no signs of going away any time soon. In fact, in just 4 years, the Giphy GIF bank has already surpassed Snapchat and Twitter in number of Clipping Path Service users, with nearly 250 million users a day (Snapchat has 165 and Twitter, 140 million) . The use of these images begins to compete with that of emojis , becoming a powerful means of expression.