For example, the new generations Phone Number List are starting to protect their profile on Facebook and to communicate with each other at the moment they prefer to use Whatsapp, living Youtube as their grandparents lived the radio Phone Number List broadcasting (I do something else but in the meantime I listen to it and every now and then I throw an eye). Social network means big data management (i.e. analysis) Most companies today don't use social media Phone Number List because they feel social.
But because they want to exploit the wave Phone Number List of social business. Customers talk about you and you have to listen to them, brand reputation has been statistically proven to increase your score (personal or corporate), trends help Phone Number List generate attention and so on. And if once it was on clicks that the Roi of the web Phone Number List economy was measured, today you can count the amount of Likes and Tweets. Not only that: the circuit of saying, talking, commenting, follows new relationship channels. Social strategies are proactive: you listen to react.
The real problem is to manage in an analytical and intelligent Phone Number List way all the flow of information arriving from social networks(that's why they are called social strategies in the plural). There are metrics for this, which act as Kpi. For example, they detect the number of people who have requested more information through a forum, the number of influential people who have tweeted the topic, the number of influential blogs Phone Number List that have talked about the topic. But we could go on: it is interesting for certain social strategies to measure the number of features suggested by users that will be implemented, or the number of information you have discovered about your customers (and that, otherwise, you would Phone Number List never have discovered).